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In a world of high finance, unprecedented technological change, and cyber billionaires, it is easy to forget that a major source of global wealth is, literally, right under our noses. Coffee is one of the most valuable Southern exports, generating billions of dollars in corporate profits each year, even while the majority of the world’s 25 million coffee families live in relative poverty.
But who is responsible for such vast inequality? Many analysts point to the coffee market itself, its price volatility and corporate oligarchy, and seek to "correct" it through fair trade, organic and sustainable coffee, corporate social responsibility, and a number of market-driven projects. The result has been widespread acceptance that the "market" is both the cause of underdevelopment and its potential solution.
Against this consensus, Gavin Fridell provocatively argues that state action, both good and bad, has been and continues to be central to the everyday operations of the coffee industry, even in today’s world of "free trade". Combining rich history with an incisive analysis of key factors shaping the coffee business, Fridell challenges the notion that injustice in the industry can be solved "one sip at a time" - as ethical trade promoters put it. Instead, he points to the centrality of coffee statecraft both for preserving the status quo and for initiating meaningful changes to the coffee industry in the future.
- Sales Rank: #1281065 in Books
- Published on: 2014-09-09
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x .55" w x 5.83" l, .63 pounds
- Binding: Paperback
- 208 pages
Review
"Gavin Fridell’s insightful, well argued and up-to-date analysis of the world coffee economy demonstrates that the state’s role in coffee statecraft continues to be essential to creating a more just division of the earnings in the world of coffee. As well as providing a thorough guide to the economics and politics of one of the world’s most important commodities, this book will spark much needed debate about the nature of neoliberalism and market-based solutions to economic and social problems."
Steven Topik, University of California Irvine
About the Author
Gavin Fridell is professor of International Development at St Mary’s University, Canada.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Packed with info. More dense than I was expecting.
By Ladybug
I didn't realize Coffee is one book (of eight, so far) in the Polity Resources Series--a series that, according to the publisher, asks leading international experts to explore the geopolitical battles over access and control to many of the world's natural resources, including: oil, food, timber, fish, water, land, coltan (I had to look that one up), and diamonds.
I thought this book was going to be a bit more casual and approachable, more like Freakonomics. But this is an academic book, to be sure. It is most definitely well-structured and well-researched, but it is dense and very fact-driven. It reads like a research paper, conveying interesting information in a very dry way, almost completely absent of personality or humor. It is all very serious stuff.
But while it may not be the most readable book out there in terms of presentation, there is no denying that I knew a lot more about coffee after I read it: how coffee is produced, where (and why), who benefits from its production...and who most definitely does not. I feel like I have a better understanding of the subject, and I, of course, appreciate that.
Ultimately, I thought this was an interesting and very educational book, but I do wish the information had been presented in a more engaging way.
0 of 0 people found the following review helpful.
Coffee as an economic and very volatile market
By Connie
This well-written and well-defended book on the politics of coffee covers every aspect of the trade. Author Gavin Fridell breaks the subject down into six chapters, all which are interesting to read on their own. He covers everything about coffee from a social-political and economic perspective, as the coffee-growing states suffer from great wage inequality, poverty and vulnerability due to changing climate, the coffee ruse virus, and other factors. Coffee has a violent history.
Coffee is a high-value, fluctuating market. It's a volatile business. As Fridell mentions early, all the coffee growing states were at one time colonized by Europeans, and a relationship developed between colonizer and colonized. Coffee growers were paid a low wage to work long harvest for a delicate market. Now many socially-aware people want to see coffee companies charge more for coffee to pay the workers more money. Growers lose a lot of money when the coffee economy is in a bust. Most of the coffee is grown by small farmers who don't have the experience to tackle a global economy. They only pay attention to the coffee company executives.
While all the chapters are easy to read, the second chapter, "Making coffee" is especially interesting as it covers the history of coffee and the states that grow coffee. Brazil took an early lead in growing coffee, and still ranks as the #1 coffee growing state, even though its climate is not the best-suited for coffee. Fridell also points out other countries that have joined the coffee-growing states with the introduction of new beans. All these states at one time were brutally oppressed by colonizers.
Other topics he covers are fair trade,corporate power, coffee branding, Starbucks and other major roasters. He shows how the market of supply and demand is easily manipulated by coffee companies and even the states in which coffee grows. Let's all be happy that coffee does not yet fuel our cars and luxury homes.
0 of 0 people found the following review helpful.
The daily crises of coffee
By wogan
This is an interesting exploration into the economic, political and social ramifications of coffee. Gavin Fridell does an excellent job in exploring and explaining all of these aspects.
He includes a very helpful list of abbreviations/acronyms in the beginning and there are charts that illustrate some interesting facts interspersed with the readings. One in particular, showing the volatility of coffee prices does much to explain and illustrate many of the points made in the pages that follow.
As usual, the farmer is on the low end, receiving 14 cents for a kilo that is sold in the supermarket for $26.40. There are also explanations on how governmental intervention controls the coffee industry. Large companies get bigger and so do their profits despite market ups and downs. These points are emphasized throughout as well as the view that the conditions of the market are not the results of supply and demand but of power politics.
Equally interesting is information on the history of coffee and its cultivation. There is almost no aspect untouched- advertising, labor conditions, differing beans, distributions, the huge companies; Nestles, Kraft, Starbucks, etc. and fair trade are all similarly explored.
Even those who are not coffee drinkers could find much of interest in this book.
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