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Celebrity Politics, by Mark Wheeler
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In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today.
Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena.
In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.
- Sales Rank: #202887 in Books
- Published on: 2013-08-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.00" l, .70 pounds
- Binding: Paperback
- 240 pages
Review
"A remarkable contribution to the study of political activity and communication. As a starting point for students and instructors of political communication, campaign strategists, and social movements, this book is an excellent introduction."
LSE Review of Books
"A fascinating insight into the parallel developments of the celebritisation of politicians and the politicisation of celebrities."
Times Higher Education
"This important book raises challenging questions about the nature of our contemporary politics; how and why has 'celebrity' become such an essential feature in Western democracy? Mark Wheeler provides a scholarly and accessible account of the historical interconnection and development of this phenomenon and what this means for us as citizens. A 'must-read' for anyone concerned with the character and health of contemporary democracy."
Heather Savigny, Bournemouth University
"A much-needed account of how various types of celebrity actually function within the political realm. Rich with examples and historically and conceptually informed, this excellent book allows us to make real progress in thinking and talking about the dynamic between fame and politics."
Michael Higgins, University of Strathclyde
"In the past decades, celebrities have increasingly become involved in contemporary politics, and politicians like Barack Obama have become global celebrities. Mark Wheeler engages with the growing literature on celebrity politics, providing a systematic overview on the many dimensions of the current merger of celebrity and politics that illuminates one of the salient political phenomena of our times."
Douglas Kellner, UCLA
About the Author
Mark Wheeler is Professor of Political Communications at London Metropolitan University
Most helpful customer reviews
1 of 1 people found the following review helpful.
An Academic Look At Celebrities and Politics
By scesq
This is an academic look at how celebrities have influenced politics and politicians have become celebrities. The book’s focus is primarily on the United States and Great Britain.
I am impressed with the format of the chapters. Each chapter begins with an introductory paragraph laying out the direction of the chapter. The author offers numerous citations to support his work and references the opinions and works of others who have written on this subject. Each chapter has a conclusion summarizing the chapter. There are questions as well as a further reading section. The book also has an good endnotes section, an extensive reference section and a thorough index.
My favorite chapter is the second chapter which is titled “A Historical Analysis Of Celebrity Politics: The American Experience.” The author looks at the idea of fame itself and its development when it comes to artists such as writers and actors as well as politicians.
The chapter then looks at how Franklin Roosevelt received the celebrity endorsements of Will Rogers, Laurel and Hardy and Catherine Hepburn. Later John F. Kennedy got support from Frank Sinatra and his friends like Janet Leigh. Some stars like John Wayne and Charlton Heston supported Republicans but most Hollywood stars seemed to support the Democrats. The chapter then looks at celebrity involvement during the civil rights movement and Vietnam war. Later chapters of the book look at celebrity politics today as well as how some politicians have become celebrities.
While I enjoyed this book I felt like I was reading a well written textbook. I don’t have a political science or communication’s degree so this book can be read, understood and enjoyed by the general public. Still, the author seems to be writing to an audience that is familiar with or is learning about ideas relating to political science or communications.
1 of 1 people found the following review helpful.
Timely and Important Book on Our Popular Culture
By Ms Winston
"Celebrity Politics" may put some off of reading it because it appears to be a work more likely to appeal to scholars, but, never fear, it has information for the more casual reader as well (and I include myself in that category). The book was originally published in England, and some of the references are to English and European politics, but America is not short-changed.
Mark Wheeler discusses such aspects of celebrity politics as the rise of the politician as a celebrity in his or her own right, using current American president Barack Obama and the late president John F Kennedy as examples of political figures who have become larger than life. In addition, he examines the role of entertainment figures in American political life, with George Clooney being given has an example of one of the most respected of the more liberal celebrities (although early in his career he had been seen, per the author, as a more lightweight and not serious actor); Wheeler also looks at the role that Oprah played in the 2008 presidential race when her endorsement of Obama gave his campaign a bounce among her followers, especially her African-American followers who had looked to Hillary Clinton as their best hope for the White House. Figures of the past are not short-changed either, with some references to Ronald Reagan and Charles Lindbergh (the latter having been featured in two recent books regarding his influence in the America-First Movement).
American readers are probably going to be more interested in American celebrity politics, but do not skip the sections on the role of celebrity in Great Britain, if for no other reason than to see what our relatives across the pond are up to these days. You can probably safely skip some sections or chapters and still get the gist of Wheeler's book. Whether the emphasis on celebrity politics will result in opening up a wider dialogue between political figures and the public remains to be seen, but keep in mind that celebrities are citizens of the republic just as we are, and deserve to have their opinions heard.
1 of 1 people found the following review helpful.
An Important Analysis of Celebrity Activism in Society
By Roger D. Launius
It is almost a truism in modern America that celebrities engage in various causes aimed at overcoming myriad challenges plaguing society. Much of this is accepted and even celebrated. This is not new. Writers in the nineteenth century used their celebrity power to lead charges for alterations in the public sphere. Charles Dickens, Ralph Waldo Emerson, Henry David Thoreau, Harriett Beecher Stowe loudly supported the abolition of slavery. Mark Twain denounced American imperialism and atrocities in the 1898-1902 wars against Spain during the Filipino insurrection. Twain famously wrote that there are “two kinds of Civilization–one for home consumption and one for the heathen market” and “two Americas: one that sets the captive free, and one that takes a once-captive's new freedom away from him...then kills him to get his land” (Mark Twain, “To the Person Sitting in Darkness,” North American Review, February 1901, reprinted in The Freeman, December 14, 1921, pp. 324-27, quote from p. 325).
More recently, celebrities from many arenas have stood for societal change. From Hollywood—such stars as Angelina Jolie, Sean Penn, Robert Redford, Marlin Brando, and many others—to rock’s recording studios—John Mellencamp, Bono, and 50 Cent come to mind—to others famous for being famous—perhaps Paris Hilton and John F. Kennedy Jr. are the best American examples—celebrities have long used their influence to change the world. They have something that others lack, the ability to gain an audience and make a statement to anyone. Their telephone calls are returned, their tweets are re-tweeted, and their causes gain note because of their championing of them.
This is the theme of Mark Wheeler’s theory-infused study, “Celebrity Politics: Image and Identity in Contemporary Political Communications.” What he seeks to do is to ascertain the significance of the cult of celebrity in the political discourse. Activists, endorsers, diplomats whose fame is predicated on something else are forever working to coalesce divergent beliefs into action. Wheeler spends considerable time focused on the evolution of this phenomenon. He emphasizes the place of “celebrity politicians” (Sarah Palin comes to mind) and “politicized stars” (think George Clooney or Alec Baldwin) in this mix of activities. One might rate their effectiveness—what Wheeler calls their “affective capacity” to energize actions—as the core element they bring to a cause.
Let me suggest that there are arguably two types of activists, and while many are of one type few are known for the other. The first type is the celebrity as do-gooder writ large. Most of the people mentioned thus far are in that category. Unless there is some scandal associated with their charitable activities, and that occasionally happens, these people are universally praised for their civic-mindedness and efforts to “give back to the community.” These individuals, for all of their positive attributes, do not challenge power but rather they embrace it. Unlike Mark Twain, they are more likely to appear in photos with political leaders than to call them out in any meaningful way.
The second type of activist is more like Mark Twain, a persistent and powerful voice for change that questions the power structure and demands a fundamental restructuring of society. They are revolutionaries rather than reformers. John Lennon, as an example, was a different type of activist. He called out those who occupied the corridors of power to “give peace a chance” and to “imagine” a world without countries, war, or oppression.
Celebrity politicians of this sort tend to be shut out of the process of reform over time. That is one of the reasons why when a celebrity activist articulates sophisticated criticism of the status quo, regardless of the purpose, it is such a delight to journalists and such a threat to those minding the power structure.
Wheeler’s book is a strong analysis of many of these themes. It is jargon-laden and heavy sledding much of the way but well worth the energy required to understand its sophisticated argument.
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