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>> Fee Download Protest Inc.: The Corporatization of Activism, by Peter Dauvergne, Genevieve LeBaron

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Protest Inc.: The Corporatization of Activism, by Peter Dauvergne, Genevieve LeBaron

Protest Inc.: The Corporatization of Activism, by Peter Dauvergne, Genevieve LeBaron



Protest Inc.: The Corporatization of Activism, by Peter Dauvergne, Genevieve LeBaron

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Protest Inc.: The Corporatization of Activism, by Peter Dauvergne, Genevieve LeBaron

Mass protests have raged since the global financial crisis of 2008. Across the world students and workers and environmentalists are taking to the streets. Discontent is seething even in the wealthiest countries, as the world saw with Occupy Wall Street in 2011.

Protest Inc. tells a disturbingly different story of global activism. As millions of grassroots activists rally against capitalism, activism more broadly is increasingly mirroring business management and echoing calls for market-based solutions. The past decade has seen nongovernmental organizations partner with oil companies like ExxonMobil, discount retailers like Walmart, fast-food chains like McDonald’s, and brand manufacturers like Nike and Coca-Cola. NGOs are courting billionaire philanthropists, branding causes, and turning to consumers as wellsprings of reform.

Are “career” activists selling out to pay staff and fund programs? Partly. But far more is going on. Political and socioeconomic changes are enhancing the power of business to corporatize activism, including a worldwide crackdown on dissent, a strengthening of consumerism, a privatization of daily life, and a shifting of activism into business-style institutions. Grassroots activists are fighting back. Yet, even as protestors march and occupy cities, more and more activist organizations are collaborating with business and advocating for corporate-friendly “solutions.” This landmark book sounds the alarm about the dangers of this corporatizing trend for the future of transformative change in world politics.

  • Sales Rank: #628072 in Books
  • Published on: 2014-03-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .68" w x 5.90" l, .59 pounds
  • Binding: Paperback
  • 200 pages

Review
"A gloomy, gripping, book, full of disheartening statistics. The essential message of the book is pretty clear - 'the rich are winning'."
The Ecologist

"A tremendous book - hard-hitting, passionate, and beautifully written - that deserves to be read by everyone who is interested in social change. The authors investigate how corporate values and behaviors are weakening the impact of global citizen action. We must heed their call."
Michael Edwards, Demos, New York, and editor of Transformation

"This original and compelling book provides a much needed wake-up call about the creeping de-radicalizing influence of big business on activism in the contemporary world."
Michael Maniates, Professor of Social Sciences, Yale-NUS, Singapore

"Speaking the truth to power risks leaving you with the truth and them with the power. Much as the corporate model of organizing production affects and infects so much else in modern society, this fine analysis shows how it has done the same to many of its social critics."
Richard Wolff, Professor of Economics, University of Massachusetts

About the Author
Peter Dauvergne is professor of international relations at the University of British Columbia, and author of the bestselling The Shadows of Consumption (2008), which received the Gerald L. Young Book Award in Human Ecology.

Genevieve LeBaron is Vice-Chancellor's Fellow in politics at the University of Sheffield.

Most helpful customer reviews

5 of 5 people found the following review helpful.
The Charitable-Industrial Complex
By Kevin L. Nenstiel
Greenpeace began in 1970 as a wildcat protest against nuclear tests in the North Pacific. Forty-some years later, Greenpeace has a corporate charter, a CEO, an investment portfolio, and strict rules preventing grassroots members from going off-script. Dauvergne and LeBaron boldly question: what costs do change agents pay by organizing along a capitalist corporate model? The answers they uncover are harrowing, but not particularly unexpected.

Though they return to the Greenpeace example periodically, our authors take an expansive view of organized activism. Many formerly radical groups have adopted structures modeled on Fortune 500 companies, including well-paid executive boards and diverse, aggressive investment strategies. This includes sinking donor money into capitalist enterprises, and permitting large-scale donors to demand "return on investment" for putatively philanthropic giving. Whether this facilitates real, fundamental change, matters little to paid leaders.

Corporatized charities thus become beholden to money and other status quo influences. Rather than demanding actual systemic, radical changes (radical, from Latin: root), corporate charities accept superficial changes while letting underlying conditions fester unchanged. Bigness, briefly, encourages activist schizophrenia. Groups like Greenpeace, World Vision, and Amnesty International promise revolution to street-level members, while essentially appeasing their corporate and government allies. Activists buy into the system they claim to oppose.

Dauvergne, a Canadian, and LeBaron, from Britain, come from political science backgrounds, but we'd more accurately call this book political philosophy. They have distinct ideas about what charities, NGOs, and other activist groups should do: such organizations should resist crushing forces of wealth, power, and cozy arrogance. And they perceive their beloved change agents failing in their tasks. Thus their book mixes manifesto, goad, and plan of action.

Traditional protests, like the Chicago Haymarket demonstrations or Civil Rights marches, demanded unified group action. But corporations see groups as conglomerations of individuals, and corporatized charity encourages what Dauvergne and LeBaron call "compassionate consumption." Rather than act together, corporate charities encourage us to spend separately, which makes individuals feel vaguely ennobled, but makes real challenges, like global warming and financial malfeasance, look too imposing for real, meaningful change.

While large-scale corporate charities essentially sell themselves to "crony capitalism," governments and private security forces increasingly treat rank-and-file protesters as terrorists. Nor is that an exaggeration: since 9/11, government documents openly characterize environmentalists, labor organizers, and urban monks as equal to al-Qaeda. Violence has become the first resort in handling demonstrators. The NYPD, with FBI connivance, used military tactics and technology to disperse #Occupy encampments.

This dualism has chilling effects--literally, as citizen passions dissipate. Large, essentially conformist groups get corporate and government assistance, including both manpower and money. Actual dissidents and True Believers can expect arrest, or worse. Thus the very principles of democracy, including Constitutional American guarantees of free speech and assembly, become hallmarks of outlaw insurgents; law-keepers violently terminate unauthorized but completely legal public gatherings. Demanding answers from elected officials becomes criminal.

Our authors never quite say it, but when wholly legal protests get treated as "national security issues," governments essentially declare their people enemies of the state. This changes the very foundations of Western civic authority. Protecting the charitable-industrial complex while silencing civilian dissent, governments redefine us as customers, not citizens. We're free to buy and spend, whether altruistically or selfishly; but we're banned from questioning our government and corporate overlords.

But not everything feels bleak. Recent social changes (cf. Jeff Speck's Walkable City) have gradually reintroduced community ties that encourage collective action. Authentic radicals are abandoning corporate charities for grassroots activism. Simultaneously, new leaderless protest models, including the geographically diffuse #Occupy model, encourage small-scale management, responsive to local needs. Fervor lives at the street level, and while maintaining that passion remains difficult, only such naked anti-authoritarian rebellion encourages real change.

Though the authors dance around the topic, they essentially confirm one of my pet issues: bigness and bureaucracy cause complacence. Small, community-level movements retain vigor. As they describe the push-pull between transnational, corporatized "charities" and grassroots protesters, Dauvergne and LeBaron describe the true movement of civic authority: leaders would concentrate power at the top. But real activists can re-channel energy by where they dedicate their loyalties.

Real citizenship requires every citizen's active, informed involvement. Turning the impetus for change over to corporate charities has proven as numbing as entrusting such authority to governments or capitalists. Dauvergne and LeBaron demonstrate how free Western nations have lost the compass of true democracy; but we can reclaim our direction by exercising our wits, numbers, and legitimate citizenship. It's never all lost; sometimes we just forget our own power.

4 of 4 people found the following review helpful.
Helps explain the resiliency of corporate power
By Malvin
"Protest Inc." by Peter Dauvergne and Genevieve LeBaron paints a pessimistic picture of social movement activism. The authors are academics and activists who are highly regarded for their work on the environment, capitalism and politics. This sobering book should interest everyone who cares about what needs to be done to build a better future.

The timing of this book could not be better. The Arab Spring and Occuply movements have excited many on the Left; yet meaningful change remains elusive. The authors' astute analysis of the corporatization of mainstream activist organizations goes a long way towards explaining the resiliency of corporate power; while the author's discussion of the criminalization of protest since 2001 suggests how the status quo has succeeded in quashing the people's desire for radical change.

The authors provide context to help us understand our place in history. Social media, the authors contend, is a poor subsitute for a society that has become increasingly atomized and subsumed in consumer culture. Indeed, the decline of organized labor, neighborhoods and churches has made it more difficult than ever to organize in meaningful ways. We learn how activist organizations have capitulated to these new social realities by partnering with large corporations. The inherent problem with this approach, the authors contend, is illustrated by a partnership between a for-profit fast food restaurant chain - whose junk foods probably contributes to the health problems that the campaign intends to solve - and a non-profit who values the partnership as an opportunity to raise funds.

Of course, the authors discuss how this sort of coopted activism leaves out the possibility of a more fundamental critique of the root cause of our problems, which is capitalism itself. This is the crucial point that the authors are keen to reinforce. Offering no easy answers to this dilemma, it seems evident that we must continue to question authority and struggle to find new ways to raise our voices. To do otherwise is to accept a corporate order that cynically bounces our better aspirations back at us in the form of fair trade, green consumerism and other feel-good superficialities; while it carries on with business as usual. We can - and must - do better.

I highly recommend this important book to everyone.

4 of 4 people found the following review helpful.
The changing nature of activism
By Sussman
This is a gloomy book and I guess rightly so, it is also gripping and full of demoralising statistics. I cannot fault its approach as it is fairly convincing, though I must admit to being previously unaware how much the context of 'activism' has changed in the past few years. I think the indispensable message of the book is fairly clear. As expressed in its last few sentences, "the rich are winning". The authors are concerned with what is happening to activism in general, and it is important to note that not all activists are drawn into the world of corporations, branding, and global markets. There are times and instants where grassroots actions continue, although their strength and influence seems lessened.

The effects on the changing nature of activism can be seen by the impact of securitization of dissent. This in large part is the result of '9/11' tragedy, and is led by the US government. The trickling down effect of scrutiny on the actions of activists are increasingly monitored and constrained. Challenges to Establishment are blurred with security threats; this has led, for example, to a consolidation of powers to spy on, infiltrate, upset and arraign activist groups. Those Organisations/NGOs that ‘toe the line’ are the ones likely to obtain finance. For the ‘others’ – they are at risk of being isolated, even classed as eco-terrorists. For those that are Cooperative, 'safe', organisations there is the propensity for corporatisation; they may be rewarded, but not if they show signs of radicalism.

For me this was an original and enthralling body of work. It provides us all with a much needed wake-up call about the creeping de-radicalizing power that is big business, and the pervasive way it has impacted activism in the contemporary world.

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